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LVT differentiates, expands design, function, construction; Ease of installation grows

CBC

Claiming to have the market’s first true commercial LVT, the Toli brand presents realistic wood and stone visuals in three collections—Lightwood, Lightwood RE and Lightstone—without the hassle of maintenance, said Chip Braulick, CBC’s senior marketing manager. “Lightwood has recently undergone an update of colors and textures, resulting in 19 new SKUs,” he said. “That and Lightstone have been used in healthcare, retail and education markets for close to 20 years.”

The most recent addition to Toli, Lightwood RE features embossed in register surface texture, dimension and a realistic aged surface appearance, Braulick said. He also attributes its vinyl construction and PUR polyurethane wearlayer to decreased susceptibility to indentations, scratching or warping. “As such, it is a low maintenance product that can be cleaned with water and requires no waxing.”

LVT is a choice buyers can make with confidence. “Despite a lot of downward price pres- sure, particularly in the LVT market, the end user still wants the insurance of a tried and true product,” Braulick finished. “Toli LVT gives her just that.”