The surge of interest in luxury vinyl tile (LVT) has a team of newer players coming to bat on the resilient field. Companies with different backgrounds, from click systems to cork, have introduced new features and push the product envelope further than ever before.
Experienced manufacturers have also been challenged to innovate, finding ways of improvement in areas like installation, whether it aims to reduce preparation time, ease the stress of custom installation or even allow for do-overs. The common factor for all mills is the ability to offer the expensive look of stone, wood or ceramic tile at a price point that entices today’s price-savvy consumer.
Luxe Plank, the mill’s floating LVT, features Lynx technology with the ability to reposition each plank as many times as necessary. “It’s the easiest LVT floating installation on the market,” said Alan Cubell, vice president of residential resilient. “Lynx Technology starts with specially formulated super thick LVT planks combined with a manufactured film with a highly advanced, performance-oriented, pressure-sensitive adhesive.”
Luxe Plank is particularly attractive, Cubell said, because it offers the look the consumer wants—from wood, stone, ceramic, slate or original graphic designs—at a price she can afford. “The final decision will depend on a combination of factors including personal preference, where the floor is being installed, budget and lifestyle.”