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High end laminate products holding their own during tough times

Mannington

Sheehan said Lousiville Hickory, first introduced at Surfaces 2006 “continues to top the charts.” One of the first beveled-edge planks in the industry, the product also takes Mannington's Louisville Hickoryadvantage of Mannington’s exclusive NatureForm Optix Technology “for exceptional real- ism through color and texture.”

Beyond its looks, he said a key reason for the product’s success is the fact it is sold through the specialty retail channel. “In today’s challenging environment, consumers who are paying for a high end product expect high end service, and that is something home centers cannot provide.”