Customization and visual quality define high-end hardwood

HomeNewsCustomization and visual quality define high-end hardwood

Mirage

The mill touts its Alive series as a higher end hardwood floor. Constructed of red oak, a specie recognized as more traditional, the Alive series stands out because of the lightly brushed look, said Luc Robitaille, vice president of marketing. “The manufacturing process reproduces a naturally lived-in look with distinctive personality built right in, without the years of waiting.” Other unique characteristics are pronounced color variations and uneven texturing.

Further customization is achieved in through several color ways. Isla, a white sand color harmonizes with a seaside décor. Terra, an earthy brown has more of a country appeal, and Urbana, a gray-brown blend suits an urban aesthetic.

-Emily Hooper

Must Read

i4F’s Ceramic Click technology enters the market

Turnhout, Belgium—i4F has joined forces with the Akgün Group-Duratiles to bring a clickable floating floor installation system to the world of ceramics. The...

Wuxi Boda adopts Unilin’s Matte Bevel technology

Waregem, Belgium—Wuxi Boda Bamboo and Wood Industry Co., Ltd. (Wuxi Boda)—in the wake of Novalis—has started the mass production of Unilin's Matte Bevel technology....

Ceramic: Differentiation via versatility

Indoors. Outdoors. Floors. Walls. Pool surrounds. Countertops. Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every...

MILEstone to unveil new Stories concept at Coverings

Clarksville, Tenn.—MILEstone is set to launch the second chapter of its Stories concept at Coverings 2024. In collaboration with Michele McMinn, Gresham Smith Studio...

Amorim launches Go4Cork One

Mozelos, Portugal—Amorim Cork Composites has launched Go4Cork One underlayment, which blends cork with PET foam from recycled wind turbine blades. Underlayment One is the...

Galleher celebrates Jon Roy Reid Hall of Fame induction

Dallas, Texas—Galleher celebrated the induction of Jon Roy Reid—president of Trinity Hardwood Distributors, Galleher’s southwestern hub—into the National Wood Flooring Association (NWFA) Hall of...
Some text some message..
X