According to Kennedy Frierson, COO of The Dixie Group, the company added wool carpets to its Masland line in 2007 and started expanding its presence in the high-end segment. “Even with the downturn in the economy, we’ve consistently added new wool styles. Between our Masland and Fabrica brands we now have over 35 Wools of New Zealand brand offerings. We anticipate wool’s continued growth since it offers consumers a greener choice without sacrificing luxury.”
The mill recently launched Baroque, which gives classic scroll patterns a new twist, Frierson said. Machine tufted in loop pile of New Zealand wool, Baroque is available in 13 shades.
The mill takes residential patterned broadloom to the next level with 12 new, unique broadloom products, noted Mark Clayton, business manager for Milliken Residential. “Customers are invited to unleash their inner designer and ‘imagine’ their floor as a foundation from which to build their interior design dream, ‘explore’ the exciting possibilities offered by the new collection and ‘create’ stylish and inspiring looks with ease and confidence.”
The Imagine Collection features six multi-level cut/loop tufted designs featuring Milliken’s patented Convergence technology. “This blending of tufting and dyeing technology results in patterns that create a truly elegant platform for any room of the home,” he said. “Each of these products features Invista’s Tactesse fiber for a soft feel.”