Masland
According to Kennedy Frierson, COO of The Dixie Group, the company added wool carpets to its Masland line in 2007 and started expanding its presence in the high-end segment. “Even with the downturn in the economy, we’ve consistently added new wool styles. Between our Masland and Fabrica brands we now have over 35 Wools of New Zealand brand offerings. We anticipate wool’s continued growth since it offers consumers a greener choice without sacrificing luxury.”
The mill has recently launched Baroque, a machine-tufted loop pile made of New Zealand wool, while Shangri-La, made of Stainmaster Luxerell nylon, is a most sought after style.