DALLAS—After the considerable success of this year’s Surfaces, next year’s event is positioned to do well, regardless of an unpredictable market and new location. Surfaces 2011 is scheduled to run from Jan. 25 to 27 at the new Mandalay Bay Convention Center in Las Vegas and will co-locate with StonExpo/Marmomacc Americas.
According to Hanley Wood Exhibitions, proprietor of Surfaces, 25% of the show floor has already been booked. All commitments are from exhibitors at this year’s show.
“Our sales team met with clients at this year’s event and encouraged them to take advantage of the opportunity to reserve their space for next year’s show, to get the best rate and location,” said Amie Gilmore, show manager for Surfaces. “The response was overwhelmingly positive and signals to us that the market has turned the corner and is gaining strength.”
The first supplier to commit was Earthwerks, who found 2010’s success promising enough to warrant next year’s booth. “We have exhibited at Surfaces for more than a decade and have grown our Earthwerks brand substantially for those 10-plus years,” said Don Evans, executive vice president of sales. “We are very optimistic about the move to Mandalay Bay both logistically and to showcase the latest in the U.S. flooring market. Plus, the co-location with StonExpo/ Marmomacc has the ability to expose many more opportunities in the marketplace.”
BASF also recognized the importance of exhibiting at Surfaces. “It is the largest show for our target audience in our flooring business,” said Jill Kelsey, communication specialist. She said BASF utilizes the market to meet with vendor contacts, customers and targeted customers all in one location.
For more on Surfaces 2011, call 866.860.1975.