The Brief


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The Brief


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Featured articles

AHF exists sheet vinyl, shifts Lancaster facility to LVT

Featured Post FCNews Staff - 0
Lancaster, Pa.—AHF Products announced that it will cease residential sheet vinyl operations at its Lancaster facility on June 28. The move is said to...
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Mohawk teams ‘optimized’ in lead up to Edge Summit 2027

Featured Post Reginald Tucker - 0
Each Mohawk Edge Summit is unique in its own right, with past events reflecting a chosen theme and a different period in time. But...
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Winning at retail: Flooring dealers share top strategies

Featured Post Ken Ryan - 0
Specialty flooring retailers compete everyday against goliaths like Floor & Decor, a reality that forces them to be more agile, innovative and responsive to...
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Tuesday Tips: Roomvo University with Scott Humphrey

Featured Post FCNews Staff - 0
https://www.youtube.com/watch?v=i3g41_hoSUY&t=1s Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving...
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Retailers reveal A+ flooring products from 2025

Carpet Ken Ryan - 0
The year 2025 may have been a slog for many flooring retailers as they dealt with uncertainty around tariffs and a sluggish housing market....
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Staying power: Couristan hits 100-year milestone

Featured Company Steve Feldman - 0
When brothers Basil J. Couri and Aleer J. Couri opened a new import rug business in Brooklyn in 1926, they probably didn’t know it...
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Videos

Roomvo/QFloors testimonials: The Design House

Videos FCNews Staff - 0
https://youtu.be/E9_zVIJpmpc Jennifer Homeyer of The Design House and Stonemeyer Granite in Denton, Texas, knows residential retail. But the business is unique in ways, too. So...
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Roomvo/QFloors testimonials: Pioneer Carpet One

Videos FCNews Staff - 0
https://youtu.be/Sku6Rbq5a60 With two 50-year-old flooring stores in Idaho, Elizabeth discusses what makes the operations tick—including how Roomvo technology has helped the retailer succeed across the...
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Roomvo/QFloors testimonials: McCool’s Flooring

Videos FCNews Staff - 0
https://youtu.be/wGpflM1C45Y Carmen McCool of McCool’s Flooring, an independent flooring retail, discusses the store’s success with Roomvo/QFloors after switching over from a competing technology provider. Better...
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FCNEWS LIVE at TISE 2026: Engineered Floors

Videos FCNews Staff - 0
https://youtu.be/VNHw_Wp1aFc Floor Covering News asks Eric Ruppert and Ben Wood of Engineered Floors, "What are you excited to share at Surfaces 2026?" Watch as Ruppert...
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More Columns

Al's Column222Distributors' Perspective26Financial39Guest Column89Installments74Lessons Learned38LisBiz Strategies126Marketing Mastery208Retailer2retailer22

Featured Columns

FCEF: Let’s work together to elevate installation

Al's Column FCNews Columnist - 0
Let’s be honest—when most people think about careers, flooring isn’t even a consideration, simply because they didn’t know we existed. Until now. That’s exactly what...
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A lesson on ‘VUCA’

Column Steve Feldman - 0
I ran into my friend Peter Barretto at the National Wood Flooring Association convention a few weeks ago in Orlando. I liken the CEO...
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Must-have tools in today’s AI-driven environment

Column FCNews Columnist - 0
(Part 1 in a series) Jason Messick is the owner of RelentlessBusinessMastery.com, and if you’ve been following my work, you’ve probably heard his name before....
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From low bid risks to predictable performance

Column FCNews Columnist - 0
For decades, the commercial flooring market has largely been driven by one simple factor: price. Contractors bid on the work, the low bidder wins...
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