The Brief


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The Brief


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Featured articles

Distributors try to mitigate impact of rising fuel costs

Featured Post Ken Ryan - 0
Surging diesel fuel prices, which have frequently climbed beyond $5 per gallon, are saddling flooring distributors with price increases of tens of thousands of...
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Edge retail partners eager to get in on the action at coming Summit

Featured Company Ken Ryan - 0
(Editor’s note: Following is the first installment of a series counting down to Edge Summit 2027. This segment focuses on testimonials from first-time attendees...
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Woodpicker campaign extols category’s virtues

Featured Company Reginald Tucker - 0
You can quietly bemoan the ongoing loss of hardwood’s market share to competing look-alike hard surfaces, or you can mount a counter-attack by creating...
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Five proven ways to trade customers up to hardwood

Featured Post Reginald Tucker - 0
Consumers in the market for flooring today have more choices than ever before. The red-hot resilient flooring segment (particularly WPC, SPC and LVT) continues...
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Quartz PC—not your me-too rigid core floor

Featured Company Reginald Tucker - 0
Maintaining a competitive position in the crowded rigid core arena requires more than just meeting or exceeding stringent quality standards—those are table stakes. Lasting...
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Latest adhesive innovations solve common problems

Featured Post Ken Ryan - 0
A flooring installation is only as successful as the condition of the job site. Sounds pretty straight-forward, right? Except installers today can encounter a...
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Videos

Watch: The Founders: The IFC Story

Videos FCNews Staff - 0
https://youtu.be/wSwQEvvuqWM Few names carry as much weight in the flooring industry as Dossche. After all, Piet Dossche helped reshape the resilient category through the creation...
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Watch: Barberán’s DeepBlue EIR technology enhances digital printing

Resilient FCNews Staff - 0
https://youtu.be/sFRvbk2GU7s Discover DeepBlue, Barberán's innovative EIR technology for digital printing. Designed for industrial production environments, DeepBlue combines quality, efficiency and flexibility to help manufacturers meet today's...
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Roomvo/QFloors testimonials: The Design House

Videos FCNews Staff - 0
https://youtu.be/E9_zVIJpmpc Jennifer Homeyer of The Design House and Stonemeyer Granite in Denton, Texas, knows residential retail. But the business is unique in ways, too. So...
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Roomvo/QFloors testimonials: Pioneer Carpet One

Videos FCNews Staff - 0
https://youtu.be/Sku6Rbq5a60 With two 50-year-old flooring stores in Idaho, Elizabeth discusses what makes the operations tick—including how Roomvo technology has helped the retailer succeed across the...
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More Columns

Al's Column226Distributors' Perspective26Financial39Guest Column90Installments74Lessons Learned43LisBiz Strategies126Marketing Mastery208Retailer2retailer22

Featured Columns

The real problem with the U.S. economy: Our deficit

Column Steve Feldman - 0
The other night I was having dinner at the bar at a nice restaurant in New York (a near-daily occurrence for me). Soon after...
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Remember, your store is your brand

Column FCNews Columnist - 0
“Branding is a by-product of good direct response marketing,” said Dan Kennedy, the renown strategic business and marketing advisor/consultant. I say: “Branding is what...
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When ‘working harder’ stops working for you: Part 3

Column FCNews Columnist - 0
In part 2 of this series, I told you about building the other half of the picture for that $5 million dealer on...
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Part 2: When ‘working harder’ stops working for you

Column FCNews Columnist - 0
(Part 2 in a series) Remember I told you about a dealer on the East Coast running a $5 million flooring business almost entirely...
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